The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Title | : | Global Marketing and Advertising |
Author | : | Marieke de Mooij |
Publisher | : | SAGE - 2010 |
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