Strategien und Organisationsgestaltung in der Telekommunikationsbranche
Zeithaml/Bitner definieren eine Service- und QualitActsstrategie als aeine das gesamte Unternehmen horizontal wie vertikal durchdringende ... Vgl. Zeithaml, V/ Bitner, M, Services Marketing, 1996, S. 177, ebenso: Harter, G. et al. Customer Careanbsp;...
| Title | : | Strategien und Organisationsgestaltung in der Telekommunikationsbranche |
| Author | : | Roman Grunwald, Uwe Schwellbach |
| Publisher | : | Springer-Verlag - 2013-04-17 |
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