The Cochlear Story

The Cochlear Story

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This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the products success in an international, highly competitive market, and the human drama that was experienced in achieving it.The idea was that Australia should have its own semiconductor design industry which could develop customised chips for Australian products. Silicon ... An in- house design was started but Ron West, CEO of the US office, insisted that the new processor should be designed by ... The stress was even greater for the marketing staff who were worried 205 Software aND harDware: DeveloPmeNt of a ClINICalanbsp;...

Title:The Cochlear Story
Author: Veronica Bondarew, Peter Seligman
Publisher:CSIRO PUBLISHING - 2012

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