A management consultant's guide to converting an idea into a successful business, explaining techniques for finding lucrative markets and products, attracting financing and top-notch personnel, and all other essential areas of marketing and salesCAMEO 16-1: THE ASSUMPTIVE TECHNIQUE There is a very famous story of the time Fred Clarkson and a used car salesman (who published a best seller on sales techniques) sat on a panel to answer college studentsa#39; questions on sales as a profession. ... In asking the 6 (who had obviously made poor purchases) why they had agreed to buy a $5 bill for $10, all 6 stated that they knew it was a pooranbsp;...
Title | : | The Entrepreneur's Manual |
Author | : | Richard M. White |
Publisher | : | - 1977 |
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