Understanding Services Management
Langeard, Eric, John E.G. Bateson, Christopher H. Lovelock and Pierre Eiglier, Services Marketing: New Insights from Consumers and Managers, Marketing Science Institute, ... Lovelock, Christopher H., aCultivating the Flower of Serviceanbsp;...
| Title | : | Understanding Services Management |
| Author | : | University College Dublin. Graduate School of Business |
| Publisher | : | - 1995 |
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